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April 15, 2008

Small Grapes, Big Cherries

Tinacherylshopatron Well don't we feel like little fish in a big pond? Tina, our CTH webmaster and I just came back from the Shopatron Conference in San Luis Obispo County, California. It took us three flights and 15 hours to get there and we should have won a prize for furthest away attendees but that was not an award category offered at the conference.

At Shopatron we were wowed by industry giants who used foreign terms like up-sell, vetting  and no-follow as well as acronyms like SEO (search engine optimization) ISP (in store pick up) and CTR (still have no idea).

Cherylkatbyron At any rate, here we are with our yarn friends STWC and Byron from Shopatron.

Taking classes like Email Marketing, Increasing Retailer Participation and Trends in Open Source Technology, did not leave us bored, just mystified. The dinner at Novo in the Mission District although deliciously sublime as we were plied with organic wine, was overshadowed by Bubble Gum Alley and a trip to Victoria's Secret.  (No Vickie's in VT that we know of, so it was such a treat to buy panties.)  Everyone else laughed at usĀ­ obviously they have stores where they live .

Vineyards_2The field trip to area vineyards left us with a taste for expensive Chardonnay and the knowledge that in the internet world were are nothing but small grapes in a vast vineyard.  Thank God we have big cherries.

Living in the wilderness as we do with no cell phone towers and no possibility of texting, we decided to invest more time and money into Shopatron. Great news:  stores, we're going to put lots more stuff up on Shopatron for you to bid on.

Knitters, rejoice!  We are going to offer you many more choices including our higher end yarns and kits. Europe, here we comeĀ­ soon you will be able to buy our yarns in Pounds, Euros and Marks. When we got back to Vermont there was still snow and the forecast for more -- what's new?

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Hi, Cheryl!
Just thought I'd leave a comment, because there's NOTHING worse to a writer than seeing the number zero in the comment-counter. *g* Good luck with this blog, Shopatron, and the Giant Rug that Will Never End.
Hope to see you next week in MD....
Susan Scott

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